The Meta Gallery
The Meta Gallery
Gala Exchange is a Metaverse development company based in both Florida, USA and Madrid, Spain. Their Meta Gallery is a marketplace in the Metaverse where businesses and creators can display and sell their NFTs to each other and guests of this world. In their audio branding experience there are two main desirable outcomes welcoming environment and added value to the products.
Experience.
The main reference track was Ludovico Einaudi – Experience
It’s a contemporary classical tune in F#minor that evokes grandiosity and excitement. However, this music scale can be too melancholic for this experience. The goal was to create a sense of adventure and hopeful feeling, that’s why the F# Dorian scale is a better choice for this environment. Regarding the tempo, it was slowed down by as much as 10 bpm for better immersion and not take the focus from the visuals.
When composing or designing sound for an immersive experience, it’s important to consider all the different devices that may be used to reproduce the experience. The VR Headset provides a realistic experience along with over and on-ear headphones. Middleware engines such as Wwise and Fmod, and Dolby Atmos Renderer are absolutely wonderful to work with when creating with audio for these spaces.
At the Meta Gallery, the best immersive sound design and music experience will be implemented as development grows. First, the sonic identity for this space must be set as to define the journey of the user. The starting point for this endeavor is the music. That will be crucial to establish an environment that’s inviting, warm and exciting.
It’s important to note that the gallery not only a wonderful place to meet friends and enjoy. But also an effective market place for NFT vendors to showcase their creations. Sensory marketing strategies are then applied carefully in order to influence desirable customer behavior and reinforce the value that the products displayed carry. On this note, classical music has been highly effective in luxury stores and branding for decades.
